A while ago there was a story written on Oprah's "O" Magazine and filmed on 60 minutes, with related coverage on CNN, CBS news, about Hoodia - an effective weight loss drug that causes you to feel full, so you eat less and lose weight. Since then, the popularity of Hoodia has exploded.

Many people are convinced it is the greatest breakthrough in the battle against fat. But all the hysteria that's been created by these big news stories have led to a surge in demand for Hoodia. Unfortunately, the supply of effective Hoodia is very limited.

The high demand, combined with the reach of the internet has allowed many internet based stores to supply Hoodia. Very few of these stores sell the actual Hoodia that contains the active ingredient needed to work in a way that makes you feel full. Many of these stores sell diluted, synthetic or alternative forms of Hoodia. These versions don't work nearly as well. Some these forms of Hoodia contain traces of ingredients that are known to cause disturbing side effects, even though pure Hoodia has no known safety issues or side effects in human trails to date.

So how do these sellers of 'fake' Hoodia manage to sell their product?

They reference quotes from the credible news stories on Oprah, or 60 minutes, or CNN or even the BBC, even though their 'product' is not the same thing that was reported. They use these testimonials about Hoodia, to promote their own product. These sharks prey on the innocent, taking advantage of their desire to lose weight...and you could be next, unless you know how to protect yourself.

You see, althought there were no brands featured in that 60 Minutes story, there is a particular brand that has been featured on other CNN and CBS news reports. This particular brand is the one we recommend because the company goes to extreme lengths to ensure their Hoodia remains the best type to lose weight. Here are just some of the reasons why we recommend them:

• Its products have 100% Pure P57 Hoodia Gordonii from South Africa and nothing else on the ingredients label. There are no other ingredients, additives or fillers in the capsule, tablet, pill or in its liquid form - just look at the label. If they aren't showing you the label on the website, you may have to be a little suspicious. Again, don't fall for companies just selling 'Hoodia' - remember there are many versions of the Hoodia plant;
• Their Hoodia is organically grown, and not a synthetic compound. Real hoodia Gordonii takes 4 years to mature and 6-7 years to be at its peak. As you know, it's not widely available.
• A certificate of authenticity from a respected Testing company (Alkemists Pharmaceuticals) that conducts random anonymous trials to ensure that what is claimed on the ingredients label is actually what is delivered. You can even look at the certificates and the number of random tests that have been done. They are one of a handful of companies that are willing to put their product on the line for continued testing so you can continue to trust them.
• Endorsements from respected independent third parties such as Doctors or journalists that put forward their name in their endorsement, about the actual product label.
• As mentioned, they've had one of their successful clients featured on CNN and CBS news reports (you can watch the video on their website.)
• They've invested in farms in South Africa to ensure that will continue to have access to the highest quality form of Hoodia Gordonii in the long run. No other company we could find have made such an investment and is a sign of their commitment to delivering quality.
• They continue to provide royalties to the traditional Bushmen of South Africa who have used Hoodia for centuries. How many other companies would continue to make this payment to sell their hoodia?
• They are C.I.T.E.S certified, which means they have permission to export the Hoodia out of South Africa legally under international law. Many companies on the internet don't have this.

To visit this company's website so that you can see what else they do to ensure that you get the best quality Hoodia, click here.