Hoodia is a species of plant found in the deserts of Botswana, Angola, Nambia and South Africa. It is the version found particularly in the Kalahari Desert in South Africa that is causing the greatest buzz around the world.

Since its introduction in 2004 as the latest solution to the weight problem in America and England, Hoodia's demand and popularity has continued to increase. There have been millions of dollars spent in its research and its consumption, leading to features on prominent news and current affairs channels CNN, BBC and CBS news. It has also been presented on a 60 minutes story and a story in Oprah's "O" magazine.

All of these programs just added fuel to the fire. The demand for Hoodia has skyrocketed, yet the supply is limited. So this market situation has attracted many 'fake' hoodia sellers on to the internet. These suppliers of 'fake' Hoodia will sell Hoodia based products that do not have the active P57 ingredient required to make Hoodia special. Without this ingredient, it is just useless, you will not get the weight loss impact you should. It is the P57 molecule that makes you feel full, even if you haven't eaten for hours. In fact, you'll stay full for up to 24 hours.

This has been proven in a clinical trial observed by the BBC. They found that participants who took the Hoodia decreased their calorie intake by 1,000 calories per day, and all within 15 days. There was no doubt about the effectiveness of this cactus-looking plant when the P57 molecule is active.

The BBC also stumbled upon a major problem with Hoodia being sold on the internet. They tested one of the leading brands being sold on the internet claiming it had Hoodia in it, and found no traces of this P57 active molecule. It was basically expensive urine!

So does that mean that Hoodia doesn't work?

No, it just means that you have to know how to separate the sellers of real Hoodia, with the P57 molecule activated, from the sellers of 'fake' Hoodia. In other words, where you buy your Hoodia from is the most important thing. You can read our reviews of some other biggest Hoodia Brands on the internet starting with Hoodia Fusion here.

So how do you know who you can trust?

To make it easy for you, we've found a company that you can trust for Hoodia. It checked all the boxes of our criteria. In particular here is what it delivers:

• Its products have 100% Pure P57 Hoodia Gordonii from South Africa and nothing else on the ingredients label. There are no other ingredients, additives or fillers in the capsule, tablet, pill or in its liquid form - just look at the label. If they aren't showing you the label on the website, you may have to be a little suspicious. Don't fall for companies just selling 'Hoodia' - remember there are many versions of the Hoodia plant;
• Their Hoodia is organically grown, and not a synthetic compound. Real hoodia Gordonii takes 4 years to mature and 6-7 years to be at its peak. As you know, it's not widely available.
• A certificate of authenticity from a respected Testing company (Alkemists Pharmaceuticals) that conducts random anonymous trials to ensure that what is claimed on the ingredients label is actually what is delivered. You can even look at the certificates and the number of random tests that have been done. They are one of a handful of companies that are willing to put their product on the line for continued testing so you can continue to trust them.
• Endorsements from respected independent third parties such as Doctors or journalists that put forward their name in their endorsement, about the actual product label.
• They've had one of their successful clients featured on CNN and CBS news reports (you can watch the video on their website.)
• They've invested in farms in South Africa to ensure that will continue to have access to the highest quality form of Hoodia Gordonii in the long run. No other company we could find have made such an investment and is a sign of their commitment to delivering quality.
• They continue to provide royalties to the traditional Bushmen of South Africa who have used Hoodia for centuries. How many other companies would continue to make this payment to sell their hoodia?
• They are C.I.T.E.S certified, which means they have permission to export the Hoodia out of South Africa legally under international law. Many companies on the internet don't have this.

To visit this company's website so that you can see what else they do to ensure that you get the best quality Hoodia, click here.